| Strategic
Marketing Book Makes Results EASIER, FASTER, and CHEAPER
than Ever!
In a Few Nights of Easy Reading, Learn
the INSIDE SECRETS of
DIRECT MARKETING!
Make Your Marketing Plan 2x, 5x, 10 TIMES
as Effective and yet
LOWER THE COST!
A great reference tool and an unbelievable
marketing guide for any business!
Over 400 pages jam-packed with in-depth
direct marketing information. Shows you how to create
effective low-cost campaigns easily. Find new markets
effortlessly. Test new markets at almost no cost.
Increase the effectiveness of any campaign, guaranteed.
No theory. No history. Plenty of samples and examples.
Over 2 1/2 lbs. of lean how-to marketing information.
Buy this book today - Use These Low Cost
Marketing Techniques by This
Weekend!
Find
Out How To
| FIGURE
OUT - and write - your entire
marketing / publicity plan in one evening.
Impossible? Here's how! Page 211
EXECUTE
your publicity campaign in entirety the
next day? By Yourself? Easy! Page 216
INCREASE
the chance your press release will be
published - from 5% to 85%.
Page 26
HOW TO
get your product in catalogs: the campaign.
Page 135
Best months to advertise,
WORST MONTHS
to advertise - the magazine publishers
never tell you this!
Page 258
When DEFINITELY
NOT to use long copy. Page 78
Learn exactly when envelope
teaser copy will spell DEATH to your mailing
package. Page 88
Analysis of your library's
BEST marketing reference
guides - and how to use each one. Page
117
Your press release - read
this and you'll NEVER
write an ineffective press release again!
Page 12
Revealed: See the SECRET
PROCESS editors really
use to select press releases. Page 20
Are you getting the LOWEST
AD RATE? Page 245
The best ad position? Here's
how - step by step. Page 254
Increase the effectiveness
of your ad - BY 10 TIMES!
Page 279
HOW
TO determine in which magazines
to place ads. Page 264 |
|
The
second MOST IMPORTANT
line in your ad. Page 287
HOW
TO write an effective headline.
Page 280
Correct the
GREATEST MISTAKE made
in direct marketing. Your company does
this too! Page 337
The most EFFECTIVE
part of any direct mail package. Page
54
NO
BUDGET? Don't worry, you
don't need one! Page 161
NO
LITERATURE? You don't
need it. Really. Page 348
Get an ad
you like out of an ad agency, THE
FIRST TIME. Page 320
Learn How
To find and reach the highest quality
prospects effortlessly, at the lowest
cost.
Get local
and national exposure: free publicity
for you, and your product.
Get more
qualified leads than
you ever thought possible, FREE.
Learn the
basics of "What is Marketing? Where
do I find markets?" to the advanced
techniques of a master marketer.
Make prospecting
fun again - Prospect easily without making
any phone calls. Never make cold soliciting
phone calls again: what an incredible
waste of time - you'll never do that again!
Make your
current campaign more effective. IMMEDIATELY
add these new techniques, add depth, and
add additional customers to ANY marketing
campaign AND lower the
cost!
A
complete step-by-step manual for marketing
a product nationally - without phone calls.
It's a "how-to" business guide
to proven marketing techniques! |
Consumer direct mail marketing strategy is just the tip
of this 400-page strategic marketing book. Includes advertising,
marketing strategy, promotion and more!
Specific "How-To" information you can put
to use right now to launch a product, or make your
current marketing even more effective AND AT A LOWER
COST. An easy and fast plan you can work yourself
or with limited help.
Explicit "How-To" instructions are not just
about marketing, but exactly HOW
TO market in traditional
and non-traditional marketing methods. You never learned
this stuff in college marketing! Book your
order completely risk-free: Satisfaction
Guaranteed!
About
the Author
Jeffrey Dobkin is an innovator and an
entrepreneur, but it's his writing style that has
made him well known. Over 2,000,000 people read his
information-rich, explicit How-To articles on marketing
and direct marketing.
Jeffrey Dobkin's articles on marketing and direct
marketing appear in over 60 magazines and business
newspapers monthly. Community business magazines
as well as national magazines, journals
and newspapers publishing the marketing methods
of Jeffrey Dobkins include:
The
Business Ledger
Direct Marketing Magazine Association
(PDMA) News
Small Business Computing
The National Business Association News
Nexus Magazine
Business Today
Publishers Marketing Association
Managing Small Business
Mail Order Monthly
Money Makers Monthly
Money and Profits
Wealth Builders
The Network Trainer
International Insider's
News Inventors' Digest
Home Venture
|
Advertising
in Delaware Valley (ADV)
The
Philadelphia Direct Marketing
Business to Business Marketer
ASBA Today
(American Small Business Assoc)
Savanah Business Journal
The Sacramento Business Ledger
The Business Journal of San Jose
The Business Journal of Santa Rosa
Dream Merchant
Network Marketing Connection
The Savant (SCORE Newsletter)
The Great American Advertiser
Home Business Magazine
Home Business Connection
Agency Sales Magazine
Indiana Journal of Commerce and Industry
Business Strategies of
Eastern Ohio
|
Small
Business News Philadephia
Inside Direct Mail
DM NewsThe Newsletter on Newsletters
Business Gazette Elkhart IN
SouthTrust Bank Today's Business
Sanwa Bank Business Resource
First Commercial Bank About Small Business
First Tennessee Business Review
Information Entrepreneur
Office Systems Health Insurance Underwriter
The Mortgage Press The Highlander Newsletter |
Jeffrey Dobkin is the author of two books
on marketing. The first book is a 400-page, 81/2"
x 11", 2-1/2 lb. resource tool titled How To
Market a Product for Under $500. It demonstrates how
an entrepreneur or small business owner can single-handedly
bring a product to the attention of a national marketplace
in under 6 months, for under $500. ISBN 0-9642879-2-7.
$29.95.
His second book, Uncommon Marketing Techniques
includes 270 pages of tips and tactics of successful
marketing and direct marketing methods. Written in
his own information-rich style, this explicit how-to
book contains over 33 of Jeff Dobkin's most requested
articles on small business marketing. ISBN 0-9642879-3-5.
$17.95.
Both books are available in major bookstores
or call 817-910-9000 today to order!
Makes the perfect present for
a business owner or manager ... perhaps as a birthday
gift for him or a Christmas gift idea for her - Or
buy as a business tool to add to your own small business
resource library!
Book
Review and Reader Testimonials
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-> Business Resources
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|
