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Marketing Book on Direct Marketing Technique and How To Business Tips
"Best Of" Strategic Marketing Article Collection from Jeffrey Dobkin!

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Actual size = 8-1/2" x 11"
$29.95 + $4.00 Shipping

Available nationwide in
major bookstores or
call 817-910-9000
to order today!

Publishers Guarantee:
“If this isn’t by far the absolute best $30 you’ve ever spent on marketing
, we’ll refund your money, even though you’ve read the whole book." And we’ve never gotten one back yet!


"How to Market a Product For UNDER $500!"
: A Handbook of Multiple Exposure Marketing

Strategic Marketing Book Makes Results EASIER, FASTER, and CHEAPER than Ever!

In a Few Nights of Easy Reading, Learn the INSIDE SECRETS of DIRECT MARKETING!

Make Your Marketing Plan 2x, 5x, 10 TIMES as Effective and yet LOWER THE COST!

A great reference tool and an unbelievable marketing guide for any business!
Over 400 pages jam-packed with in-depth direct marketing information. Shows you how to create effective low-cost campaigns easily. Find new markets effortlessly. Test new markets at almost no cost. Increase the effectiveness of any campaign, guaranteed. No theory. No history. Plenty of samples and examples. Over 2 1/2 lbs. of lean how-to marketing information.

Buy this book today - Use These Low Cost Marketing Techniques by This Weekend!

Find Out How To

FIGURE OUT - and write - your entire marketing / publicity plan in one evening. Impossible? Here's how! Page 211

EXECUTE your publicity campaign in entirety the next day? By Yourself? Easy! Page 216

INCREASE the chance your press release will be published - from 5% to 85%.
Page 26

HOW TO get your product in catalogs: the campaign. Page 135

Best months to advertise, WORST MONTHS to advertise - the magazine publishers never tell you this!
Page 258

When DEFINITELY NOT to use long copy. Page 78

Learn exactly when envelope teaser copy will spell DEATH to your mailing package. Page 88

Analysis of your library's BEST marketing reference guides - and how to use each one. Page 117

Your press release - read this and you'll NEVER write an ineffective press release again! Page 12

Revealed: See the SECRET PROCESS editors really use to select press releases. Page 20

Are you getting the LOWEST AD RATE? Page 245

The best ad position? Here's how - step by step. Page 254

Increase the effectiveness of your ad - BY 10 TIMES! Page 279

HOW TO determine in which magazines to place ads. Page 264


The second MOST IMPORTANT line in your ad. Page 287

HOW TO write an effective headline.
Page 280

Correct the GREATEST MISTAKE made in direct marketing. Your company does this too! Page 337

The most EFFECTIVE part of any direct mail package. Page 54

NO BUDGET? Don't worry, you don't need one! Page 161

NO LITERATURE? You don't need it. Really. Page 348

Get an ad you like out of an ad agency, THE FIRST TIME. Page 320

Learn How To find and reach the highest quality prospects effortlessly, at the lowest cost.

Get local and national exposure: free publicity for you, and your product.

Get more qualified leads than you ever thought possible, FREE.

Learn the basics of "What is Marketing? Where do I find markets?" to the advanced techniques of a master marketer.

Make prospecting fun again - Prospect easily without making any phone calls. Never make cold soliciting phone calls again: what an incredible waste of time - you'll never do that again!

Make your current campaign more effective. IMMEDIATELY add these new techniques, add depth, and add additional customers to ANY marketing campaign AND lower the cost!

A complete step-by-step manual for marketing a product nationally - without phone calls. It's a "how-to" business guide to proven marketing techniques!

Consumer direct mail marketing strategy is just the tip of this 400-page strategic marketing book. Includes advertising, marketing strategy, promotion and more!

Specific "How-To" information you can put to use right now to launch a product, or make your current marketing even more effective AND AT A LOWER COST. An easy and fast plan you can work yourself or with limited help.

Explicit "How-To" instructions are not just about marketing, but exactly HOW TO market in traditional and non-traditional marketing methods. You never learned this stuff in college marketing! Book your order completely risk-free: Satisfaction Guaranteed!

About the Author

Jeffrey Dobkin is an innovator and an entrepreneur, but it's his writing style that has made him well known. Over 2,000,000 people read his information-rich, explicit How-To articles on marketing and direct marketing.

Jeffrey Dobkin's articles on marketing and direct marketing appear in over 60 magazines and business newspapers monthly. Community business magazines as well as national magazines, journals and newspapers publishing the marketing methods of Jeffrey Dobkins include:

The Business Ledger
Direct Marketing Magazine Association (PDMA) News
Small Business Computing
The National Business Association News
Nexus Magazine
Business Today
Publishers Marketing Association
Managing Small Business
Mail Order Monthly
Money Makers Monthly
Money and Profits
Wealth Builders
The Network Trainer
International Insider's
News Inventors' Digest
Home Venture

Advertising in Delaware Valley (ADV)
The Philadelphia Direct Marketing
Business to Business Marketer
ASBA Today
(American Small Business Assoc)
Savanah Business Journal
The Sacramento Business Ledger
The Business Journal of San Jose
The Business Journal of Santa Rosa
Dream Merchant
Network Marketing Connection
The Savant (SCORE Newsletter)
The Great American Advertiser
Home Business Magazine
Home Business Connection
Agency Sales Magazine
Indiana Journal of Commerce and Industry Business Strategies of
Eastern Ohio

Small Business News Philadephia
Inside Direct Mail
DM NewsThe Newsletter on Newsletters
Business Gazette Elkhart IN
SouthTrust Bank Today's Business
Sanwa Bank Business Resource
First Commercial Bank About Small Business
First Tennessee Business Review
Information Entrepreneur
Office Systems Health Insurance Underwriter
The Mortgage Press The Highlander Newsletter

Jeffrey Dobkin is the author of two books on marketing. The first book is a 400-page, 81/2" x 11", 2-1/2 lb. resource tool titled How To Market a Product for Under $500. It demonstrates how an entrepreneur or small business owner can single-handedly bring a product to the attention of a national marketplace in under 6 months, for under $500. ISBN 0-9642879-2-7. $29.95.

His second book, Uncommon Marketing Techniques includes 270 pages of tips and tactics of successful marketing and direct marketing methods. Written in his own information-rich style, this explicit how-to book contains over 33 of Jeff Dobkin's most requested articles on small business marketing. ISBN 0-9642879-3-5. $17.95.

Both books are available in major bookstores or call 817-910-9000 today to order!

Makes the perfect present for a business owner or manager ... perhaps as a birthday gift for him or a Christmas gift idea for her - Or buy as a business tool to add to your own small business resource library!

Book Review and Reader Testimonials -> Business Resources -> Marketing Book by Jeffrey Dobkin

Whether you are located near Abilene Texas, Amarillo, Arlington, Austin, Beaumont, Colleyville, Corpus Christi, Denton, El Paso, DFW Fort Worth Dallas Metroplex, Galveston, Granbury, Grand Prairie, Houston, Kerrville, Laredo, Lufkin, Longview, Lubbock, Midland Odessa, Nacogdoches, San Angelo, San Antonio, Sherman, Stephenville, Temple, Tyler, Waco, Weatherford, Wichita Falls, San Diego California, Sacramento, Los Angeles, Reno, Seattle, Denver, Colorodo Springs, Nashville Tennessee, Memphis, Ft Myers Florida, Tampa, Albuquerque New Mexico, Santa Fe, Shreveport, Texarkana, Little Rock Arkansas, New Orleans Louisiana, Baton Rouge, Chicago, New York, Cleveland Ohio, Cincinnati, or anywhere in between, we can help your business thrive.